Trex Transcend decks, which are made of 95 percent recycled content like polyethylene shopping bags, now come in five colors. A silvery shade called Island Mist also was released last year.
Many deck manufacturers have been expanding the range of earthy classics, tropical tones and deep wood grains to their product offerings.
TimberTech introduced three new colors for its capped composite decks. Two hues — a chocolate color called rustic elm and a cool gray called stone ash — were added to the Terrain collection and a warm gray called Ashwood was added to the Legacy collection.
Azek Deck is out with an entirely new Vintage Collection that it's calling a game-changer in the capped cellular PVC category. The company is going for the indoor flooring look. The line consists of three shades — mahogany, cypress and dark hickory — that were designed to look like freshly stained wood.
And MoistureShield showed a new Brazilian chestnut color for its capstock line of composite decks, bringing the total to three with Ipay and Graystone. The decks are made of 95 percent mix of recycled low and high density polyethylene, such as plastic grocery bags and packaging film, by Advanced Environmental Recycling Technologies Inc.
Brent Gwatney, senior vice president of sales and marketing for MoistureShield, said the look of South American hardwoods is gaining traction.
“We refined our capstock by adding a deeper embossing pattern and more variation between the boards,” he said. “People want something that looks natural — or not to look like plastic — so we really focused on the aesthetics. We already knew we had the mechanics right.”
Ready for launch
MoistureShield also launched three new products — a deck light system, aluminum railing and a privately branded deck clip that acts as a hidden fastener between the deck boards to leave the surface free of screws.
“Private branding the clips helps with the warranty,” President Randy Gottlieb said. “If a deck fails because someone used the wrong clip, who are they going to call? The clip guy? No, they call the deck guy. If everyone knows it's our board and our clip, they know they must go together.”
With the lights and rails, MoistureShield is transforming from a decking company to an outdoor living company, Gottlieb added.
“People have done a lot of work on their homes,” he said. “There are McMansions all over. Now they want to take that outdoor living space and make it another room of the home. We don't want them to use our product and have to piecemeal other things together. We want to make it easy for them to get a nice outdoor space faster. The possibilities are endless”