Skip to main content
Sister Publication Links
  • Sustainable Plastics
  • Rubber News
Subscribe
  • Sign Up Free
  • Login
  • Subscribe
  • News
    • Processor News
    • Suppliers
    • More News
    • Digital Edition
    • End Markets
    • Special Reports
    • Newsletters
    • Resin pricing news
    • Videos
    • Injection Molding
    • Blow Molding
    • Film & Sheet
    • Pipe/Profile/Tubing
    • Rotomolding
    • Thermoforming
    • Recycling
    • Machinery
    • Materials
    • Molds/Tooling
    • Product news
    • Design
    • K Show
    • Mergers & Acquisitions
    • Sustainability
    • Public Policy
    • Material Insights Videos
    • Numbers that Matter
    • Automotive
    • Packaging
    • Medical
    • Consumer Products
    • Construction
    • Processor of the Year
    • Best Places to Work
    • Women Breaking the Mold
    • Rising Stars
    • Diversity
    • Most Interesting Social Media Accounts in Plastics
  • Opinion
    • The Plastics Blog
    • Kickstart
    • One Good Resin
    • Pellets and Politics
    • All Things Data
    • Viewpoint
    • From Pillar to Post
    • Perspective
    • Mailbag
    • Fake Plastic Trees
  • Shop Floor
    • Blending
    • Compounding
    • Drying
    • Injection Molding
    • Purging
    • Robotics
    • Size Reduction
    • Structural Foam
    • Tooling
    • Training
  • Events
    • K Show Livestream
    • Plastics News Events
    • Industry Events
    • Injection Molding & Design Expo
    • Livestreams/Webinars
    • Editorial Livestreams
    • Ask the Expert
    • Plastics News Events Library
    • Processor of the Year submissions
    • Plastics News Executive Forum
    • Injection Molding & Design Expo
    • Plastics News Caps & Closures
    • Women Breaking the Mold Networking Forum
    • Plastics in Automotive
    • PN Live: Mergers and Acquisitions
    • Polymer Points Live
    • Numbers that Matter Live
    • Plastics in Politics Live
    • Sustainable Plastics Live
    • Plastics Caps & Closures Library
    • Plastics in Healthcare Library
    • Women Breaking the Mold Networking Forum Library
  • Rankings & Data
    • Injection Molders
    • Blow Molders
    • Film Sheet
    • Thermoformers
    • Pipe Profile Tubing
    • Rotomolders
    • Mold/Toolmakers
    • LSR Processors
    • Recyclers
    • Compounders - List
    • Association - List
    • Plastic Lumber - List
    • All
  • Directory
  • Resin Prices
    • Commodity TPs
    • High Temp TPs
    • ETPs
    • Thermosets
    • Recycled Plastics
    • Historic Commodity Thermoplastics
    • Historic High Temp Thermoplastics
    • Historic Engineering Thermoplastics
    • Historic Thermosets
    • Historic Recycled Plastics
  • Custom
    • Sponsored Content
    • LS Mtron Sponsored Content
    • Conair Sponsored Content
    • KraussMaffei Sponsored Content
    • ENGEL Sponsored Content
    • White Papers
    • Classifieds
    • Place an Ad
    • Sign up for Early Classified
MENU
Breadcrumb
  1. Home
  2. News
February 11, 2015 01:00 AM

Siding makers greet recovering housing market with new products

Catherine Kavanaugh
Staff Writer
  • Tweet
  • Share
  • Share
  • Email
  • More
    Reprints Print
    Royal Building Products
    Royal Building Products has launched three additional profiles for its Celect line of PVC siding and is adding a new line called Royal Estate this year in the U.S.

    LAS VEGAS — An increasing number of home builders and remodelers are turning to shakes, shingles, boards, battens and trim to dress up dwellings and they are going to have more choices in 2015 from a couple major manufacturers.

    “The industry is recovering,” said Mark Orcutt, executive vice president of Royal Building Products. “People are building new homes and we're introducing new products and adding top-notch distribution partners. I think success breeds success and we have some momentum.”

    Royal Building Products launched three additional profiles for its Celect Cellular Exteriors line of cellular PVC siding at the International Builders' Show in Las Vegas last month. The new options are a 4-inch clapboard, 8-inch board and batten, and a 7-inch shake.

    “The Celect line continues to grow and get people's attention. We're adding capacity,” Orcutt said, “It installs easily and although it's a higher price point than other siding products, it ought to be. It looks good.”

    The Woodridge, Ontario-based company, which is part of Royal Group Inc. — the No. 3 ranked pipe, profile and tubing extruder in North America with $849.9 million in sales, according to Plastics News — also will bring a new line of vinyl siding called Royal Estate to the U.S. market in the spring.

    Both Royal Estate and Celect are designed to replicate the look of wood without the maintenance, or as the company puts it be “what real wood aspires to be.”

    “It's more of a wood-like siding than anything out else there out there,” Steve Booz, vice president of product development, said of Celect, which is available in 18 colors. “It has a nice flat face and the coating we have on there is going to last a long time.”

    Royal Building Products also is putting out five new colors of its Portsmouth shake and shingles this year for cladding entire homes or providing design accents.

    Competition heats up

    Also at the show, Ply Gem Holdings Inc. announced it will be out with PVC shake and shingles and it will add onto its offerings of the cellular PVC trim it launched in 2013. The products are scheduled to be released in the second quarter, said Jerry Blais, senior vice president of marketing for Ply Gem Siding Group.

    The No. 5 PPT extruder in the Plastics News' ranking with an estimated $750 million in sales, Ply Gem is releasing vinyl shake and shingles to offer products at a more affordable price than its thicker polypropylene line, Blais said. The 7-inch shingles, which are used for a more refined classic appearance, and the 9-inch shake, which is more rustic, will be manufactured with vacuum-formed technology.

    “We go to market through a variety of brands,” Blais said. “This will be available in all of them — Mastic, Veriform, Georgia-Pacific, and more. Depending on the brand it will come in 19 to 30 colors.”

    By his account, there's only one competitor with a similar product and that's Tapco Group, whose brands include Foundry Specialty Siding and Mid America.

    “They're a dominant player in the space,” Blais said. “The difference will be we will offer four variegated colors with our film technology that allows us to get that cedar wood-grain look individuals want. It doesn't launch until June but we're already excited about this product as builders and contractors take advantage of the trend around multiple textures and profiles.  A lot of times, on homes these days, you'll have horizontal siding, board and batten siding, a shake and stone.”

    (Ply Gem has a line of stone made from cement that Blais said adds another dimension of texture and thickness.)

    For the finishing touches, Ply Gem will release cellular PVC trim under the Mastic brand. It will come in white and can be painted.

    “You can have great siding but the trim package makes all the difference in the world,” Blais said. “If you use cellular PVC trim you can get the look you want plus the other attributes.”

    The other attributes — resilience and ease of maintenance — are a big part of the reason vinyl siding is the leading category in the United States, Blais added.

    “There's a value proposition everyone loves,” he said. “How do we continue that? You can accomplish your goals of durability and low maintenance but you don't have to give up the aesthetic side.”

    RECOMMENDED FOR YOU
    Australian startup Samsara to commercialize its enzyme recycling
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Plastics News would love to hear from you. Email your letter to Editor at [email protected]

    Most Popular
    1
    Top-dollar deals, repeat buyers highlight 2022 M&A
    2
    This is the year the reality of plastics EPR arrives in the US
    3
    Prices on the rise for PP, PVC
    4
    Auto supplier Seoyon E-Hwa to invest $76M, add 740 jobs in Georgia
    5
    Illinois AG sues 14 firms over PFAS contamination
    SIGN UP FOR OUR FREE NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Plastics News delivered straight to your inbox, free of charge.

    Subscribe today

    Subscribe to Plastics News

    Subscribe now
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter
    • Instagram

    Plastics News covers the business of the global plastics industry. We report news, gather data and deliver timely information that provides our readers with a competitive advantage.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI 48207-2997

    Customer Service:
    877-320-1723

    Resources
    • About
    • Staff
    • Editorial Calendar
    • Media Kit
    • Data Store
    • Digital Edition
    • Custom Content
    • People
    • Contact
    • Careers
    • Sitemap
    Related Crain Publications
    • Sustainable Plastics
    • Rubber News
    • Tire Business
    • Urethanes Technology
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Processor News
        • Injection Molding
        • Blow Molding
        • Film & Sheet
        • Pipe/Profile/Tubing
        • Rotomolding
        • Thermoforming
        • Recycling
      • Suppliers
        • Machinery
        • Materials
        • Molds/Tooling
        • Product news
        • Design
      • More News
        • K Show
        • Mergers & Acquisitions
        • Sustainability
        • Public Policy
        • Material Insights Videos
        • Numbers that Matter
      • Digital Edition
      • End Markets
        • Automotive
        • Packaging
        • Medical
        • Consumer Products
        • Construction
      • Special Reports
        • Processor of the Year
        • Best Places to Work
        • Women Breaking the Mold
        • Rising Stars
        • Diversity
        • Most Interesting Social Media Accounts in Plastics
      • Newsletters
      • Resin pricing news
      • Videos
    • Opinion
      • The Plastics Blog
      • Kickstart
      • One Good Resin
      • Pellets and Politics
      • All Things Data
      • Viewpoint
      • From Pillar to Post
      • Perspective
      • Mailbag
      • Fake Plastic Trees
    • Shop Floor
      • Blending
      • Compounding
      • Drying
      • Injection Molding
      • Purging
      • Robotics
      • Size Reduction
      • Structural Foam
      • Tooling
      • Training
    • Events
      • K Show Livestream
      • Plastics News Events
        • Plastics News Executive Forum
        • Injection Molding & Design Expo
        • Plastics News Caps & Closures
        • Women Breaking the Mold Networking Forum
        • Plastics in Automotive
      • Industry Events
      • Injection Molding & Design Expo
      • Livestreams/Webinars
        • PN Live: Mergers and Acquisitions
      • Editorial Livestreams
        • Polymer Points Live
        • Numbers that Matter Live
        • Plastics in Politics Live
        • Sustainable Plastics Live
      • Ask the Expert
      • Plastics News Events Library
        • Plastics Caps & Closures Library
        • Plastics in Healthcare Library
        • Women Breaking the Mold Networking Forum Library
      • Processor of the Year submissions
    • Rankings & Data
      • Injection Molders
      • Blow Molders
      • Film Sheet
      • Thermoformers
      • Pipe Profile Tubing
      • Rotomolders
      • Mold/Toolmakers
      • LSR Processors
      • Recyclers
      • Compounders - List
      • Association - List
      • Plastic Lumber - List
      • All
    • Directory
    • Resin Prices
      • Commodity TPs
        • Historic Commodity Thermoplastics
      • High Temp TPs
        • Historic High Temp Thermoplastics
      • ETPs
        • Historic Engineering Thermoplastics
      • Thermosets
        • Historic Thermosets
      • Recycled Plastics
        • Historic Recycled Plastics
    • Custom
      • Sponsored Content
      • LS Mtron Sponsored Content
      • Conair Sponsored Content
      • KraussMaffei Sponsored Content
      • ENGEL Sponsored Content
      • White Papers
      • Classifieds
        • Place an Ad
        • Sign up for Early Classified