Meese Orbitron Dunne Co. is rolling out a new name — MODRoto Inc. — to highlight both its heritage and its rotational molding expertise.
“We spent several months going over it. We thought that it was important to think it over and then do it all at once,” said President Bob Dunne, in a phone interview.
The Ashtabula, Ohio-based company is unveiling its new identity, as well as a its new website, www.modroto.com, at the Clean Show, a trade show for the laundry and drycleaning sector taking place April 16-19 in Atlanta.
Dunne said that the company draws its roots back 80 years and has been known as Meese Inc., Oribitron Industries and Dunne Plastics. That's the reasoning behind the first part of the name. Adding “Roto” also enables it to stress its rotomolding engineering capabilities.
Dunne said many of customers know the company as Meese, MOD or a product name, but this allows for more uniformity and consistency throughout the organization.
The company ranks 16th in the Plastics News ranking of North American rotomolders. It operates 25 rotational molding machines at its four facilities — Ashtabula; Madison, Ind.; La Mirada, Calif.; and Saddlebrook, N.J.
Dunne said the company is showcasing to new products at the Clean Show: ComplianceCaddy, an Environmental Protection Agency-certified container that enables laundries and dry cleaners to store hazardous or solvent laden towels for disposal; and 72ER, an ergonomic spring-loaded bulk laundry cart.
The company has grown by designing laundry carts, bulk containers and other products. Its plastic recycling carts replaced canvas postal carts while its plastic laundry carts are used instead of metal carts.