Recycling is “One Simple Act.”
That's the theme of a new educational campaign starting in Cleveland as part of the city's efforts to double curbside recycling during the next year.
The “One Simple Act” campaign, as part of the city's work with The Recycling Partnership, is literally rolling out new blue recycling carts to residents. And the new campaign is aimed at encouraging their use.
The Recycling Partnership is a national non-profit effort to heighten curbside collection by working with municipalities.
Cleveland, one of those cities, also has simplified recycling guidelines in an effort to boost participation. That now means recyclables can now be placed loose in the new recycling carts instead of in plastic bags.
“With the roll out of this campaign, and a simple approach to recycling material loose in the large recycling carts, Cleveland has great potential to increase recycling rates,” said Beth Schmitt, a board member at The Recycling Partnership and global manager, sustainability and recycling, for Alcoa, in a statement.
“As part of this campaign effort, we have set a goal to double recycling citywide, from 13 to 26 percent, over the next 12 months,” said Jenita McGowan, city chief of sustainability, in a statement.
The campaign for “One Simple Act” – recycling, was developed for Cleveland but will be available as model for other municipalities, McGowan said.
More information about the program is available at www.onesimpleactcleveland.com.