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July 23, 2015 02:00 AM

Women In Plastics: Susan Rosenberg

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    Susan Rosenberg
    Susan Rosenberg is a second generation plastics industry leader, and has a patent for a tubular bag dispenser.

    Susan Rosenberg

    CEO and President, API Industries Inc.

    New York City native Susan Rosenberg, 60, is a founder, CEO and president of family-owned API Industries Inc., which does business as Aluf Plastics Inc. Rosenberg received a patent in 2013 for a tubular bag dispenser and the Orangeburg, N.Y.-based film extruder and bag maker recently opened a plant in Sulphur Springs, Texas.

    Q: What was your first plastics job and why were you interested in the industry?

    Rosenberg: My parents had a plastics film business, so I grew up with that industry profile.

    Q: What is your greatest achievement?

    Rosenberg: Diversifying our core can-liner business with our own branded trash bags for mass retail distribution. This is a new product line with innovative offerings and attributes to create a disruption in this product category.

    Q: What is your biggest failure and what did it teach you?

    Rosenberg: Ideas take time to bring to fruition, usually much longer than you anticipate. In our case, packaging design had to be revised several times until we finally nailed it.

    Q: What is your current challenge at work?

    Rosenberg: Getting national distribution, space allocation on retail shelves. It's a David-and-Goliath thing.

    Q: What emerging technology or market most interests you?

    Rosenberg: Automation to increase efficiency, and retail distribution. Our custom film division — to meet large end-users' needs — continues to grow with innovative solutions, especially for air, freight and steel industries.

    Q: What about the plastics industry surprises you?

    Rosenberg: That we don't promote our industry in a more positive light.

    Q: What is the best advice you have ever received?

    Rosenberg: Dream big, have a plan B and stay the course.

    Q: What do you do to relax?

    Rosenberg: Family, family, family and traveling.

    Read an overview and find more profiles.

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