In the June 8 edition of Plastics News you show on Page 13 people on a motorcycle with protective headgear. On Page 20 you show a lab tech with eye protection.
Why do you show a mounted horseperson on the cover without protective headgear? If she chooses to not wear a riding helmet, you should publish a photo unmounted holding the horse (although this is not necessarily foolproof if the animal spooks).
Some individuals may not wear eyewear in the lab. Would you publish a picture of them working in the lab without eyewear?
My guess is your staff is not as familiar with equestrian activities as they are with laboratories.
John I. Braver