DETROIT — Crain Communications Inc. and Carvajal Medios B2B have signed a strategic alliance to share content and align commercial efforts to benefit plastics processors, resin companies and machinery manufacturers in the United States and Latin America.
Specifically, the cooperation is between Carvajal's Tecnología del Plástico magazine and Plastics News. Tecnología del Plástico is produced in Spanish and circulates to 17,500 subscribers in Latin America, including 9,000 in Mexico. Plastics News circulates to 45,000 subscribers, mostly in the United States.
“Partnering with Carvajal Medios B2B is the most effective way for Plastics News and our clients to reach the growing plastics markets in the Mexico, Central and South American markets,” said K.C. Crain, Crain's executive vice president and director of corporate operations.
The publications will share editorial content in print and online, which will give advertisers dedicated environments to spread their marketing messages throughout the Americas.
“Crain Communications is an unquestionable leader in the U.S. publishing industry. Their leading publications and 99 years in the market are a testament to Crain's capacity to adapt and business savvy, all core values shared by 111-year Carvajal”, said Eugenio Castro, Carvajal's vice president of corporate strategic planning.
In addition, the partnership will include cooperation with events, including the Plastics in Automotive Conference held in Detroit every January and the Autoparts Manufacturing Conference & Exhibition held in Querétaro, Mexico, every August.
“Our loyal readers and advertising clients are looking more and more to Mexico and Latin America as a relevant and growing market to export their products and technology solutions,” said Brennan Lafferty, publisher of Plastics News. “Tecnología del Plástico is the perfect partner to enable our continued support of our clients in this key region. This partnership also cements the global reach of Plastics News, by incorporating the important Latin American market to our media network.”
“Partnering with Plastics News is the right move for 30-year-old Tecnología del Plástico,” said Alfredo Domador, general manager of Carvajal Medios B2B. “The rich, fresh and newsworthy content generated by Plastics News will clearly complement our current offering, adding significant value to our loyal Latin American audiences and global advertising clients. The synergies between the global reach of Plastics News and our Mexican Autopart Manufacturing Conference & Exhibition event will expand the opportunities for knowledge transfer and commercial trade between key players of the growing Mexican automotive industry and their global counterparts who want to be part of this booming sector.”