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August 24, 2015 02:00 AM

Creator of products for film, TV gets golden recognition

Roger Renstrom
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    Roger Renstrom
    IDEA 2015 Jury Chair Matthew Marzynski, left, with Ryan Harper, senior product design engineer with Blackmagic Design Pty. Ltd.

    SEATTLE — The Cintel film scanner from Blackmagic Design Pty. Ltd. of Port Melbourne, Australia, won the jury chair's award in the 2015 International Design Excellence Awards competition.

    “Each year, IDEA recognizes the best of the best in design,” said Matthew Marzynski, 2015 IDEA jury chair. “Yet, even with all our best efforts, there is inevitably something that does not neatly fit into judging criteria, something that stands out but not in a way that anyone expected.”

    The jury chair's award is an “opportunity to recognize unplanned serendipity,” Marzynski said in remarks during the Aug. 22 award presentation ceremony in Seattle's Benaroya Hall.

    “For the past several years, [Blackmagic] has entered a remarkable collection of products into IDEA” competitions, Marzynski said. “I have watched jurors coveting their designs. Their products have that pure, lizard-brain, tech-lust, high-quality form and finish we love to see.”

    The $29,995 Cintel film scanner can replace more expensive units and acquire real-time ultra-high-definition scans.

    Blackmagic overmolds rollers of cast silicone rubber onto a machined aluminum core. The device has tinted acrylic doors and compression-molded polyurethane-coated silicone keys.

    In addition to the jury chair's award, Blackmagic won gold IDEAs in the commercial and industrial category for the Cintel film scanner and in the entertainment category for its $5,995 Ursa feature-film production camera.

    The Ursa's polymer components include PU-coated silicone buttons, an acetal polyoxymethylene door release latch, tinted acrylic light pipes and a flexible PU foam shoulder pad.

    Blackmagic Design concentrates on serving the film and television industries and ships more than 150 product lines to 80 countries. Blackmagic has engineering and manufacturing sites throughout the U.S., China, United Kingdom and Singapore with its industrial design team headquartered at its research-and-development facility in Port Melbourne.

    Coloplast A/S

    Danish medical device molder Coloplast A/S and its agency, Native Design Ltd., won the best-in-show recognition for a brand-unification program.

    The 2015 IDEA best-in-show recognition and a gold IDEA in the design strategy category went to a brand-unification program from healthcare product provider Coloplast A/S of Humlebæk, Denmark, and its agency, Native Design Ltd. of London.

    The people's choice was the Tork Xpressnap image napkin dispensing system, a silver IDEA winner in the commercial and industrial products category. Tork is a brand of Svenska Cellulosa AB of Stockholm. SCA's agency is Zenit Design Group AB of Malmö, Sweden.

    The environmentally thoughtful “considered award” and a gold IDEA in the computer equipment category went to the virtual-reality headset from Google Inc. of Mountain View, Calif., and Landsberg Orora in the San Francisco area.

    The curator's choice was the hand-fishing Flip Reel by Squiddies product from Tiller Design of Annandale, Australia. The entry received a gold IDEA in the sports, leisure and recreation category

    Other gold winning entries with significant plastics content included the Conference Cam Connect device from Logitech Inc. in Newark, Calif., and Minimal Inc. in Chicago; the NX mini camera from the design center of Samsung Electronics Co. Ltd. in Seoul, South Korea; the modular GE micro kitchen from General Electric Co.'s appliances and lighting segment in Louisville, Ky.; concepts for a non-invasive Lumi medical test and the Brivo XR118 digital X-ray imaging system from operations of the GE health care business segment in Buc, France, and Wuxi, China; the da Vinci Xi surgical system from Intuitive Surgical Inc. of Sunnyvale, Calif.; and the Clug bike rack clip from Hurdler Studios Inc. of Vancouver, British Columbia.

    Three student design concepts won gold IDEAs: a prosthetic system from Carlos Arturo Torres Tovar at Umeå Institute of Design in Umeå, Sweden; the Monstas interactive exercise toys for children from Shirley Rodriquez of the Art Center College of Design in Pasadena, Calif.; and the Flo pad system to help impoverished girls during menstrual cycles from three students at Art Center College and two collaborators at Yale University's school of management in New Haven, Conn.

    The prosthetic and Flo systems won additional awards. The Society of the Plastics Industry Inc. special student award recognized the prosthetic system, and a special equality award singled out the Flo system as a way to “level the field for users.”

    The Industrial Designers Society of America of Herndon, Va., organized the 35th annual IDEA competition, which drew more than 1,700 entries. The 2015 panel of jurors awarded 28 gold, 53 silver and 83 bronze IDEAs from among 621 finalists. The society held back until the Aug. 22 ceremony to disclose the recipients of the gold awards.

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