It's not even close to Christmas, but manufacturers know that we're well into toy season.
And while overseas molders have ramped up production, and are praying for no shipping headaches similar to those that plagued West Coast ports last year, the battle is on to win the hearts and minds of million of toy fans' hearts and wallets.
And in case there was any guess as to the expected hot toys of the year, the arrival of “Force Friday” today may have finally settled that question.
The Walt Disney Co. — which knows a thing or two about marketing toys based on films — declared Sept. 4 as the date when toys related to its upcoming film “Star Wars: The Force Awakens” would go on sale. Which meant that fans of the movie headed out to stores or plunked themselves down in front of their computer screens to begin getting their hands on toys for the movie which won't even be released until Christmas.
Beyond the ABS of the many, many “Force Awakens” Lego sets, exact plastic details of most of those items haven't been shared. For some reason, toymakers have been more interested in selling you that specific replica of Kylo Ren's lightsaber with its distinctive cross-hilt blade or Poe Dameron's X-Wing starship.
Of course at this point, we don't even know anything about Kylo or Poe, other than that Kylo is apparently the new villain and has a cool-looking lightsaber, so I suppose the fact that we don't know if the replica of the lightsaber is made using polypropylene or high density polyethylene isn't a surprise.
And maybe buying those toys now — or winning a manufacturing bid for those companies molding parts — takes a leap of faith that you're investing in the next Darth Vader and not the next Jar Jar Binks.
But at the same time, who wouldn't love that app-driven small-scale version of the BB-8 droid robot made by Boulder, Colo.-based Sphero that can scoot all around your house on its plastic body? That looks cool no matter what material it's made out of. (Check out the video, posted below, of Sphero's BB-8 in action.)
My little lawsuit