M&H Plastics, part of the RPC Group, has announced it has recently packaged United Kingdom-based retailer Asda's new range of its in-house brand shampoos on behalf of Potter & Moore.
A PET contour bottle with an oval flip-top in PP by M&H Plastics has been used for the new range of shampoo bottles and conditioner bottles. The company states that a bright, vibrant color scheme was used to reflect the exotic ingredients of pomegranate, orchid, coconut, raspberry, silk and argan oil.
Fiona Dobson, packaging development manager at Asda, commented on the new range: “We're delighted with the packaging for our new range. We worked closely with Potter & Moore and M&H to develop the perfect color palette for the bottles & caps. The finished result has really helped to create presence on the shelf as well as improved quality perception within the Asda own brand category.”
Asda is the UK-based arm of Bentonville, Ark.-based Wal-Mart Stores Inc.
M&H states its products are manufactured at three factories in the United Kingdom and the U.S., which employ over 800 people and produce nearly a billion bottles, over 150 million jars and more than 50 million tubes per year.