It's always amusing at trade shows to see what crazy demonstrations exhibitors come up with to draw eyes and visitors. Games, giveaways, an open bar… some go over better than others.
Possibly the biggest crowd-pleaser at Fakuma 2015 came from Covestro, which, in a bit of mad-scientist genius, handed out frozen popcorn.
It's regular popcorn, dipped in liquid nitrogen to drop its temperature to roughly the “crisp winter morning” range. Totally harmless to eat, but it makes the snacker exhale a smoky vapor that might remind you of a mythical dragon or of Tyler Durden in Fight Club, depending on your pop culture proclivities.
Chemistry and free food? I'm in.
I headed over to the Covestro booth, acquired a handful of the chilly snack and tossed it back. In an exciting twist, the frozen popcorn tasted like… popcorn, cold.