For those who follow international trade shows in plastics and decide which ones their companies will exhibit at, this week brought some interesting news from Brazil.
Euromap, the umbrella group for Europe's large plastics machinery industry, endorsed a new trade show in the country, the Plástico Brasil show, which will have its inaugural exhibition in São Paulo in March 2017.
It's significant because Euromap represents 40 percent of the world's plastics and rubber machinery production and 50 percent of global exports, and it's selective in which shows it endorses.
Euromap Secretary General Thorsten Kühmann was not available for comment, but in a statement the trade association said its endorsement “is only given to a limited number of exhibitions in order to maintain high quality standards and avoid the indiscriminate proliferation of trade fair events.”
The new Plástico Brasil show will come two months before Brazil's existing Feiplastic show has scheduled its next edition, in May 2017.
It's not clear from the press release why Euromap apparently endorsed the new show over Feiplastic, but Euromap's support in the form of recruiting exhibitors among Europe's machinery industry, bringing in visitors and developing side events will be a plus.
The new show also has the endorsement of Brazil's machinery trade group ABIMAQ, or the Brazilian Association for the Machinery and Equipment Industry, and will be organized by BTS Informa, a large Brazilian exhibition management firm.
Euromap acknowledged Brazil's current economic troubles but said the industry is looking long-term.
“Even though exports to Brazil have declined, this will continue to be an important market for EUROMAP countries in the long term, and it is vital for them to be represented there with a high profile exhibition,” the association said.
Euromap is the umbrella group representing plastics machinery associations in Austria, France, Germany, Italy, Luxembourg, Spain, Switzerland, Turkey and the United Kingdom.