Nestlé Waters' United Kingdom operations have launched an effort to connect with students about plastics recycling.
Working with recycling consulting groups Recoup and Wastebuster, the community of Buxton, England, and education specialists, Nestlé Waters plans to deliver its "R-Generation" education packs to primary schools to help youngsters understand the recycling journey of plastic bottles and a "Pledge 4 Plastics" competition.
Secondary schools will receive a more technical pack, which will examine plastic as a material, innovations in recycling and public attitudes towards recycling.
Steve Morgan, technical manager at Recoup, said: “With the U.K. plastic bottle recycling rate still under 60 percent, and legislative drivers and rising costs of sending material to landfill, there is a clear need to educate and engage with the future generations.”
Cheryl Sinclair-Day, communications manager, Nestlé Waters said: “I am extremely pleased that the students have had the opportunity to find out more about recycling and the impact it has on our community. I'd encourage every school to get involved with this excellent initiative.”
Wastebuster director Katy Newnham said young people needed more opportunities to express their ideas and opinions on recycling.
“If the enthusiasm they have shown in this project can translate into their campaign ideas, they could be exceptional,” she added.
An R-Generation-themed assembly took place recently at Buxton Community School, where children heard in detail about plastics recycling.
Craig Yates, the school's head teacher, said: “The students have found it fascinating to explore the science, technology and engineering behind plastic production and recycling, but also to understand the important role the consumer plays in 'closing the loop.'”