Hong Kong — Brushes have been in the Hay family DNA since William Hay launched the South Australia Brush Co. in 1893.
Donald Hay — William's grandson — got back to his family's roots in 1988, when he set up a joint venture to make household brushes. That was just two years after Hayco Ltd. opened its first factory, in Guangzhou.
Toothbrushes, floor brushes, vegetable brushes — if it bristles, Hayco makes it. The company also makes many other familiar products — cleaning supplies, kitchen utensils, beauty products and electric shavers and toothbrushes. All are branded by the company's customers, multinational corporations such as Wal-Mart Stores Inc., Target Corp., Clorox Co. and OXO.
“Those companies sell around the world, so you can say we sell around the world, but indirectly,” Hay said.
While Hayco's products may be un-techy, the processes behind it are anything but. After opening its first Shenzhen factory in 1995 — the company now has three — Hayco moved swiftly into being a vertically integrated designer and manufacturer of fast-moving consumer goods (FMCG).
It's a mouthful of an acronym that means the high-turnover stuff lurking in your kitchen, bathroom and closets — brushes of all sorts, cleaning supplies, mops and beauty supplies. Last year, Hayco shipped 200 million products to 40 countries.