Sharpen that 64-pack of Crayolas, plastics boys and girls! InVisiO Color Inspiration 2017 has arrived!
That's the name of the newest collection of four color palettes from materials maker PolyOne Corp. of Avon Lake, Ohio. “Our collections draw from global megatrends and insights in color research to develop palettes that capture the current zeitgeist for designers and developers,” Fernando Sanchez said in a Jan. 11 news release. Sanchez serves as global marketing director for PolyOne's Global Color and Additives unit.
The four new palettes are :
• Wabi Sabi, with the colors of “rich buby and ocher, earthly green and calming blues” as cultural traditions “are being preserved but also reinvented.”
• Wanderlust, including nude tones, inky blue, henna and shiny green to reflect that “pioneers, explorers and nomads of all ages are aching to experience life with a lighter load.”
• Bodhi, where “the hope of silvery skies, coppery sunsets and warm sunlight are combined with the uncertainty and veracity of taupe and crimson.”
• "hYpeer," which consists of “shiny, transparent hues (that) are disrupted by a deep opaque tone, while a highly de-saturated lime provides balance.”
Sanchez added that buying behavior is influenced significantly by color. PolyOne, which ranks as North America's largest compounder and concentrates maker, posted sales of $3.8 billion in 2014. The firm's products include color compounds and concentrates.