The word “plastics” may not have been mentioned in Super Bowl 50 advertising, but it showed up in some of the most memorable ads.
MacNeil Automotive came the closest to the nitty gritty reality of plastics manufacturing with its ad featuring production at one of its molding plants. The company has advertised its WeatherTech brand the last three years at the Super Bowl and this year's ad focused on its workers and the importance of manufacturing jobs to the American family.
Bolingbrook, Ill.-based MacNeil has seen a very good reason to invest heavily in Super Bowl advertising. CEO David MacNeil told Crain's Chicago Business, a sister publication, that the company had a 46 percent year-over-year increase in visits to its website in 2015 after the ad and a 26 percent increase in phone inquiries. Sales grew by a double-digit percentage for two straight years.
(Our sister publication Advertising Age gave it two out of five stars, but also referred to the workplace as a “surprisingly cool-looking floormat plant.”)