Dr Pepper Snapple Group is putting its money where your mouth goes.
The Plano, Texas-based beverage company is making new efforts to help improve the beverage container recycling rate in the years to come.
Part of that work will include investment of $5 million into the Closed Loop Fund during the next decade. The fund provides loans to help expand recycling.
Dr Pepper Snapple also is committing $1 million over three years to Keep America Beautiful to continue placing recycling bins in public parks.
“Making a meaningful and sustainable reduction in the amount of plastic and other recyclable material in the waste stream requires convenient options for consumers to recycle as well as the capacity to process those materials at the community level,” said Kelly Smith, director of government affairs and sustainability for the beverage maker, in a statement.
Closed Loop Fund plans to invest $100 million over 10 years to boost recycling.
Dr Pepper Snapple and Keep America Beautiful already have supplied more than 2,500 recycling bins at away-from-home locations since 2013. The goal is to place another 4,000 such recycling bins during the next three years.
“One of the biggest obstacles to recycling is the lack of convenience,” said Brenda Pulley, senior vice president, of recycling at Keep America Beautiful, in a statement.