Turkey used to be the largest export market for Chinese equipment maker Yizumi Precision Machinery Co. Ltd., but the country's recent instability and ailing economy have led to a drop of orders in the past year.
However, Yizumi was able to capture strong demand from other Middle East markets, especially Israel. The company increased its sales in Israel by more than 30 percent in 2015 and became the largest Chinese injection molding machinery brand in the market, Yizumi said in a statement.
The Israeli market has now replaced Turkey as the largest export destination for Yizumi, which first entered the industry there in 2009.
Yizumi said it owes the success in Israel to its sales representative, who strives to provide the best customer service and has offered to share the costs to expedite parts to customers.
In addition to Israel, Yizumi also reported solid growth in Western Europe, attributing it to Chinese machines' advances in technology, quality and marketing. “At global trade shows, Chinese machines are launching more aggressive promotions than even Japanese machines, and as a result, more European customer are aware of and open to Chinese brands,” said Deputy Managing Director Zhang Tao.
The other factor in play is the contraction of the local machinery manufacturing industry in Europe, especially in Italy, he added.
“Italy is the second largest plastics machinery maker in Europe, but some small and midsized brands have ceased production in the past few years, leaving a market gap for supply. Since European and Japanese machines are more expensive, Chinese machines happened to be the best option to fill that gap.”
The company brought on board new sales representatives in France and Spain in 2015.
Yizumi said it expects to continue double-digit growth in overseas markets in the next three years.
