Greiner Packaging Corp. has big plans for the United States and beyond.
It's just the nature of the business these days. For many plastics packaging companies, it's go big or go home.
But that doesn't mean Greiner, which has opened its first U.S. manufacturing site in Pittston, Pa., won't take a measured approach to growth.
A key part of Greiner's North American strategy involves the company's K3 technology that combines plastic and cardboard to create packaging that provides both environmental and performance attributes.
K3 stands for Karton-Kunststoff-Kombinationen in German, or cardboard-plastic combination.
This approach uses polypropylene as an inner layer and cardboard as an outer layer, a combination that reduces the amount of plastic used to make the containers.
“When you look into the shelves here in the U.S. super markets, I still think you see a lot of uniformity in the packaging solutions in the chilled area,” said Michael Reiser, CEO of Greiner's U.S. operations.
So Greiner believes its K3 technology, developed to respond to European environmental challenges, has a bright future here.
“It's a unique packaging solution. It's designed to slim down the plastic content of the packaging. And the goal is to provide the properties that we need for food by the plastics, and provide the stability of the packaging that we need by the cardboard,” Reiser explained.
While the company is well aware of the need to be cost effective, Greiner is not out to be just another container company trying to grab market share in an already competitive market.