While Sonoco management proclaim the benefits of the new TruVue plastic can and anticipate that consumers will gladly pay more for this new packaging variation, they miss one basic 21st Century fact. It is NOT recyclable!
This mixed ingredient #7 container of PP/EVOH/Metal is destined only for the trash pile and that is not where our collective creative genius should be focusing. Technologically speaking “Hooray” for Sonoco's aesthetic achievement, but practically speaking, “Boooo” for converting a simple recyclable metal can into a packaging monster.
Kenneth A. Stufko