Devens, Mass. — Laddawn Inc. doesn't hire traditional sales people.
Nope. Filling those 25 roles at the film extruder are former bartenders, stay-at-home moms and dads, two people who used to work with horses, a fiction writer, a wildlife photographer, a baker, an aerobics instructor and so on.
In fact, they don't even call them “sales people.” They are “customer relationship partners” who earn salary alone. That's right — no commission.
“We pay them very well to start and give them all kinds of room to grow and learn. And they're coached constantly,” said Owen Richardson, vice president of sales and marketing. He won't even hire someone with previous sales experience.
“Once they do, you can't unlearn that. Bad behaviors follow. I shouldn't say that. The behaviors that follow are not in sync with our desire to be helpful and share the [Laddawn] narrative and let the cards fall.”
There's more. Work is underway to transform the already nontraditional office in Devens. By summer, Laddawn's corporate headquarters will have a rock climbing wall, treadmill work stations, hot desking where employees can work from any spot they like and a music room. Already in place are office bicycles, a meditation room and gym memberships for all.
“I'm working on an office dog,” laughs Richardson.