A Texas company is entering the bottled water market with a bottle made using mostly paperboard, rather than plastic.
Switzerland's Tetra Pak International SA says the new Just water brand from Denton, Texas, uses more than 80 percent plant-based materials, including a bio-based resin for its high density polyethylene cap and top.
Combined with the paperboard used in the main sleeve of the carton, the Just bottle has 82 percent renewable content.
“We started Just with the belief that everyday products should evolve in ways that will continually reduce their impact on the environment while creating positive impact in communities where we operate," said Just CEO Grace Jeon in a news release from Tetra Pak.
“Compared with different types of plastic water bottles, this bottle innovation significantly reduces the product's carbon footprint which aligns well with our business ethos.”
Back in 2014, Tetra Pak launched the Tetra Rex carton, which it said was the industry's first carton made entirely from plant-based, renewable packaging materials.