Shanghai — ExxonMobil Chemical Co. has launched Exceed XP, a new polyethylene product that offers better performance for flexible packaging, at the Chinaplas trade show in Shanghai.
“Exceed XP extends the performance and processing attributes of our extensive line of polyethylene resins, said Cindy Shulman, plastics and resins vice president for ExxonMobil Chemical. “Packaging films made with Exceed XP offer a high level of protection and preservation for a broad range of products. These unique polymers are especially well-suited for demanding applications such as liquid and food packaging, construction liners and agricultural films, where extreme performance matters.
The new polymers allow excellent processing to create “extremely damage-resistant packaging,” added Thomas Deman, global PE marketing manager.
Shulman said China is a target market for the new product, which she said improves upon ExxonMobil's Exceed and Enable product lines. ExxonMobil reports output improvements of more than 30 percent in validation trials.
Shulman added: “The China market has grown and developed significantly over the last few decades. The China market today is a leading market in the world. 90 percent of our growth in performance polyethylene is in emerging markets and 50 percent of that growth comes from China. It is the largest growth market in the world.
“If you look at the state of the equipment, it is leading edge. So years ago there may have been less sophisticated equipment, but over the last three decades many state-of-the-art equipment manufacturers and equipment has been installed and it's really an innovation leader,” she said.
Shulman said Houston-based ExxonMobil's strategy in the Asia Pacific is focused in three areas.
“We have our largest contingent of commercial-facing resources here in Asia and in China. We have many collaboration partners within our customers for construction liners, agricultural film and food and liquid packaging.”
Deman added that Exceed XP will be available globally.
“We're launching it here at Chinaplas because of the high growth of the market and the high drive for innovation in this market,” he said.