Shanghai — Nordson Corp. is targeting a growing market of plastics machinery makers in China seeking top-shelf components.
The strategy is based on a fundamental change in the Chinese plastics industry, as more and more manufacturers seek out precision parts, said John Keane, vice president for polymer processing for Westlake, Ohio-based Nordson.
“Every year, their machines get better. And they're servicing a higher expectation from their customer. So they're looking for a higher-quality component that has to hold up,” said Keane, speaking at Nordson's booth at last month's Chinaplas in Shanghai.
“We sell widgets,” quipped Keane. “We don't sell lines. We try to be the key thing on a line, the technology that differentiates that line.”
Among the company's many multinational customers is Ningbo-based Haitian International Holdings Ltd.
“Increasingly, the higher end of the Chinese market is seeking us out,” Keane said. “They're looking for a support network if they export. Particularly the OEMs, they can ship anywhere in the world and we're there to support them.”
Nordson serves the injection, extrusion and recycling-machinery sectors with dies, screws, barrels, filtration systems, pumps and valves — the fruits of a five-year acquisition binge that saw the longtime adhesives giant stockpile such well-established brands as Chippewa Falls, Wis.-based flat-die maker Extrusion Die Industries LLC (EDI), New Castle, Pa.-based screw-and-barrel maker Xaloy Inc., and two German companies that were subsidiaries of Kreyenborg Group: Kreyenborg GmbH, a maker of melt filters and screen changers, and pelletizer manufacturer BKG Bruckmann & Kreyenborg Granuliertechnik GmbH.