Miami — “Snackification” of America is presenting opportunities for flexible packaging, a packaging official at one of the nation's largest food company says.
Busy people are increasingly relying on snacks to replace formal meals, said Tom Miller, packaging systems development manager for General Mills Inc.
“General Mills has a tremendous passion for the pouch. We're extremely excited about what this community brings to us as far as options and alternatives,” Miller said at the recent Global Pouch Forum in Miami. “It allows us to address those consumer trends that we see. It allows us to continue to adapt and change.”
General Mills, Miller said, has adapted continuously over its 150 years, and the growing use of pouches is part of that adaptation today to meet the changing eating habits of Americans.
The packaging manager pointed to the repackaging of one well-known product to as an example of how pouches can create savings and change an established brand.