Detroit — Crain Communications Ltd. has merged its Plastics News Europe and Plastics & Rubber Weekly brands, and has ceased publishing of PRW.
Previously, Plastics News Europe served primarily continental Europe while PRW served the United Kingdom.
Beginning Jan. 1, Plastics News Europe will serve as the company's signature brand across Europe.
“Merging these two brands makes sense for our customers and our business,” said Brennan Lafferty, vice president and group publisher of the Crain Global Polymer Group, which includes Plastics News. “It simplifies our offerings to the marketplace with one brand providing content and marketing channels across print, digital, conference and trade show platforms.”
Plastics News Europe editor David Eldridge, sales director Matt Barber and conference director Donna Bushell will continue in their leadership roles.
“We have an amazing team in the UK led by David, Matt and Donna who have deep relationships throughout the plastics industry,” Lafferty said. “Our goal is the same as ever — tell great stories and provide avenues for our advertisers to reach their customers, our readers.”
Plastics News and Detroit-based Crain Communications Inc. bought the two magazines in 2007 from London-based Emap Communications Ltd. PRW was founded in 1964, and European Plastics News in 1974.
European Plastics News was rebranded as Plastics News Europe in 2015.