Tampa, Fla. — Today's packaging just won't cut it in the future, an official at a well-known spice and food company believes.
As vice president of global sustainability and packaging innovation at McCormick & Co., Michael Okoroafor gets to think about what the future will look like.
And he sees the growing electronic commerce trend continuing to impact how future packaging is designed and constructed.
But he also looks even beyond that trend to a time when he seeks companies selling directly to customers, and that will impact packaging design as well.
“I can tell you that packaging today is not designed for the e-commerce of the future,” Okoroafor said at the Packaging Conference in Tampa.
Both consumer packaged goods companies and packaging firms understand the need for development of new package designs and more robust closures to better take advantage of shipping opportunities rather than retail sales.