Traverse City, Mich. — Silikids Inc. is a Traverse City company that moved from Los Angeles in 2012 because its co-founder and CEO, Stacey Feeley, wanted a better quality of life for her kids. Her husband's parents had a place in nearby Glen Arbor and she was smitten with the area's lakes, beaches and forests.
Now, she hopes to move its manufacturing here, too, from China.
Silikids makes sippy cups, eating utensils, straws and other food-related items for kids out of silicone
Feeley said the company is on a growth trajectory that she hopes over the next few years will eventually allow her to use U.S. manufacturers in northern Michigan. She said the company will double revenue this year to about $1 million. and with an expanded product line being introduced in March should more than double revenue next year.
The expanded line will include items for adults, such as coffee mugs, tableware and storage bowls.
"If you're not producing in the millions of units, manufacturers here say, 'Go to China.' They won't even quote the product," she said. "But that's what we want to do, get big enough to bring manufacturing here. We don't need a lot of complicated equipment.”
Feeley is a native of Texas. After graduating from the University of Colorado, she moved to Los Angeles to pursue an acting career and was there 15 years before moving to Michigan. She got parts in public service announcements and had roles in several movies that never landed distributors, but found out her true calling was as an entrepreneur.