As we all know, plastics is a huge industry. In fact, it's the third-largest manufacturing industry in the U.S with (roughly) half a trillion dollars in total shipments annually these days.
There are lots of hardworking sales teams out there making sure their companies get their share of that pie, too. But there are also some amazing marketing teams working alongside these sales professionals. These marketers are creating trade show displays, finding prospective customer lists, developing logos, shooting video, writing copy, purchasing advertising, deploying emails, writing news releases, creating customer “journeys,” making sales brochures, funneling leads to the proper sales team member and a hundred other things.
Sales people are on the front line, facing the customer and asking for the sale. Behind the scenes, marketers are arming their sales forces with the proper tools. What's more, these marketers are creating the campaigns that introduce a new product to the marketplace or work to retain the current customers, reminding them why they bought from your sales team in the first place.
Often, the reward for a sales person comes in their commission checks. For the marketer, the reward is more intrinsic. Today, we aim to change that.