If you've got daughters or granddaughters or nieces, you've probably been pestered to buy them something from American Girl Dolls — a collectible doll that comes with a backstory about their “life.”
Now a company that got its backing via Kickstarter is bringing some gender equality to the collectible doll market. Boy Story LLC currently has two “action dolls,” named Mason and Billy, with vinyl limbs and head with molded hair and specially designed injection molded joints, with more on the way.
Boy Story dolls eased into the market late last year, but the Tampa, Fla.-based company made its big time debut at the North American International Toy Fair in New York this month.
Co-founder Kristen Jarvis Johnson, who created the company with her sister, Katie Jarvis, told Ad Age, a sister publication of Plastics News, that the dolls are being marketed for all kids — not just boys — although the pair came up with the idea because Johnson was having problems finding boy dolls beyond smaller action figures.