FunLPro, a unique approach that incorporates a funnel into a closure for liquid packaging, is attracting outside investment that's expected to help boost both production and marketing.
Bryan Crosby, CEO of FunLPro owner Southeastern Packaging Technologies LLC, sees the $700,000 from Mollenhour Gross LLC as a way to accelerate development of the FunLPro brand beyond what the small company could do on its own.
“FunLPro is essentially a closure system with an extendable lengthy pouring spout built directly into the closure itself. It eliminates spills and messes for the consumer when transferring liquid products from container to destination and eliminates the need for other pouring devices such as funnels,” Crosby explained.
KenJo Markets, a regional chain of convenience stores and gas stations, has experienced a 10-fold increase in private label motor oil sales thanks to the use of FunLPro, Crosby said.
That kind of growth has Knoxville, Tenn.-based Southeastern Packaging planning for a much larger roll-out of the closure and dispensing system.
“The investment really allows us to invest in the type of machinery as well as the sales and marketing to support those products and the retailer outlets that they will be at,” Crosby said.
A portion of the money, estimated at 10 to 15 percent by the CEO, will be used to purchase two 8-cavity molds that will allow the company to produce more product. The firm currently is using a 2-cavity mold in China to launch the concept and provide initial production. The balance of the cash will be used for marketing.