Coca-Cola European Partners is rolling out a new look and taste for the Fanta soft drink brand.
The new-look Fanta will have a spiral bottle and a new recipe for Fanta Orange which contains a third less sugar, the company said March 24.
The new look will be supported by a "multi-million-pound" integrated marketing campaign, CCEP added.
The design of the “industry-first” bottle took nearly two years, replacing traditional, symmetrical designs with a spiral version.
The new bottle will feature across 500 milliliter and 2 liter formats.
The new visual identity will roll out in stores starting in April, with the new Fanta Orange recipe launching in May. The new 2-liter twist bottle will arrive in stores in May with the 500-ml format following later in the year.