Oxo's first foray into the spiralizer market was a handheld tool made from primarly ABS and SAN, launched in June 2015. A tabletop offering followed, for which Oxo used ABS along with POM, a tougher engineering resin, for parts of the apparatus that would be under higher stress. They also added a large suction cup on the bottom to keep the machine from sliding around on the countertop.
“I think we started noticing things trending in the blogs around 2014... we recognized that it might be something people are interested in so we decided to design both those products in-house,” Mor said.
Both have been excellent sellers for the brand, he said, and Oxo eventually added two more versions of the handheld spiralizer with additional blades.
“There's more people into clean eating, people going paleo or gluten-free. There was a lot of need for something that could replace noodles in people's diets,” he said. “Initially, especially me, we weren't totally convinced that this was a worthwhile thing, that it wasn't just a fad. ... [but] it turns out it does kind of scratch the pasta itch.”