Unilever's Dove soap brand has spent the last few years focusing on "real beauty" in its advertising and promotions.
It has used women representing a variety of skin shades and body types in its ads, and honored women for the work they do to support their communities.
Now it's latest campaign brings blow molded bottles into the picture.
The "Real Beauty Bottles" advertising campaign, created by Ogilvy London, has six different bottle designs, ranging from tall and skinny and short and pear shaped, all to emphasize the range of body shapes out there, according to Advertising Age, a sister publication of Plastics News.
Sophie Galvani, Dove Global Brand Vice President, said in a statement: "Celebrating real beauty is at the heart of everything we do. We wanted to take it a step further and into the products themselves, using this to express our passion for beauty diversity. Just like the real women who feature in our advertising, now our product comes in all shapes and sizes as well."
Dove actually produced 6,800 of the bottles at three plants in Europe, and shipped the bottles to 15 different countries.
And since most people won't get one of those bottles themselves, Dove also produced a video supporting the campaign which show off the curves within the tooling for the blow molded bottles.
Cameras and bright lights highlight the steel molds and linger on a bottle just released from the mold. It may be the sexiest that an automated resin delivery system has ever looked.
No word on whether any of the special bottles will make it onto U.S. shelves, but if they do, they may make consumers pay more attention to their packaging in the future.
Check out the ad yourself, below.