Orlando, Fla. — With an expanded staff, the Plastics Industry Association is making sustainability a key issue for the trade group.
Kim Holmes, formerly senior director or recycling and diversion, is now vice president of sustainability for the organization. And she's now being joined by Ashley Hood-Morley as director of sustainability.
The move comes as the association looks to make a greater sustainability impact throughout the plastics lifecycle and not just at the end of life for products, Holmes said during a recent interview.
The decision to beef up efforts regarding sustainability comes from direction by association Chairman Jim Murphy, president and CEO of Davis Standard LLC, Holmes said.
Along with increasing the staff associated with sustainability from one to two, the group also reorganized its approach to the issue and created a Sustainability Advisory Board aimed to cut across all segments of group membership.
With participants on the advisory board from across the industry, Holmes said, members will be able to report back to their respective segments about sustainability efforts.
"Every group is kept up to speed on what the priorities are, the direction of the sustainability activity for the organization," she said.
"My hope for the group is that through their work we can continue to elevate the importance of sustainability for our industry and our members and provide the right tools and resources to accelerate their own work in achieving their own sustainability goals," Holmes said at the recent Re|focus Sustainability & Recycling Summit in Orlando.
Sustainability, association CEO Bill Carteaux said at Re|focus, "really cuts cross the entire organization" and is "really part of our fabric."
Participation in association activities typically requires membership in the group. But the association is opening up participation in sustainability work beyond those ranks.
"We have taken an opposite approach," Holmes said. "We actually said we want anyone who is interested to join this effort because success is critical and we want people's involvement and ideas. And that only yields a better output for the project."
Allowing non-members to participate actually has led to new members joining the association.