When a company turns 40, it doesn't have to worry about the crow's feet, laugh lines or gray hairs that are the inevitable signs of aging or, rather, the physical evidence of a life well-lived. Although, unlike humans, who seem to care less about what others think of them as they get older, successful, aging companies generally want to be liked by others — especially their customers — because it can lead to better business.
At Battenfeld-Cincinnati USA, an extrusion machinery maker nestled in the small town of McPherson, Kan., the company is celebrating 40 years of business in the United States. But with each passing year, the wheels of wisdom and innovation are still turning.
President and CEO Paul Godwin, who has been with the company for 17 years and was appointed to his current role this past January, told me during an Oct. 31 phone interview that the 40th anniversary is "really a continuation of the beginning."
"Every year that we move forward in this journey is another new beginning in a way," Godwin said. "Even though we've been doing it for a long time, we always have new challenges each and every day, so it's a continuation of development."