San Diego — Phil Estrada, chief operations executive at Trademark Plastics Inc., has a separate business creating patented products with multiple companies. Trademark manufactures the plastic packaging for those products.
The most recent: The November launch of adult-beverage LiqRpop popsicles in five 30-proof-liquor flavors.
Development occurred over four years, and an Estrada entity obtained the original patent in February 2016. The custom-designed line is going to market under the protection of multiple patents and trademarks.
For the packaging, Trademark molds the cap of rigid high density polyethylene, the middle body of an Eastman Tritan copolyester and the base of a proprietary flexible polymer resin. Another firm fills the packages.
Estrada is collaborating with a Long Beach, Calif., design and marketing service to establish the LiqRpop brand identity, underscoring the line's made-in-the-USA origin.
Estrada expects to have LiqRpop widely available in retail outlets by mid-2018. Efforts are underway to sell the popsicles at baseball games and concerts, on cruise ships and in resorts.
Estrada is in the process of bringing other products to market. Estrada entities hold 12 U.S. patents on a pending product that it has developed over eight years, he said. For another, the creator has six patents from a development occurring over three years.
Medical and consumer products are among those in Estrada's pipeline of projects.