Plastics packaging maker Amcor Ltd. will make all packaging recyclable or reusable by 2025 as part of a larger push by a group of 10 brands and retailers.
The global packaging company, which makes both rigid and flexible plastics packaging, said it also is "committed to significantly increasing its use of recycled materials and driving consistently more recycling of packaging around the world."
Word of Amcor's initiative comes as the World Economic Forum begins in Davos, Switzerland.
Joining Amcor in the announcement at Davos were: Ecover, bottled water brand Evian, L'Oréal, candymaker Mars, retailer Marks & Spencer, PepsiCo, Coca-Cola Co., consumer products brand Unilever, retail giant Walmart and German brand Werner & Mertz.
Most of Amcor's packaging today is developed to be recyclable or reusable, the company said. But there's still is more to be accomplished.
"Our aspiration is to be the leading global packaging company," Amcor CEO Ron Delia said in a statement. "That means winning on behalf of the environment, customers, consumers, shareholders and out people at the same time, in ways that differentiate Amcor and generate growth."