The Solo cup is teaming up with galaxy that may seem far, far away from molding in a new marketing campaign: Hollywood.
Dart Container Corp.'s iconic plastic cup has been picked for a worldwide promotional campaign linked to "Solo: A Star Wars Story," a move that may only seem appropriate, considering the name of both the movie and the cup, but Solo is one of only six brands picked.
The movie, a prequel to the original "Star Wars" trilogy focusing on the pilot Han Solo, opens in U.S. theaters May 25.
Also on board are Denny's, Esurance, General Mills, Nissan and Symantec, maker of computer security products such as Norton Antivirus. Solo Cup made a Star Wars reference on Twitter, while Denny's teased that fans should check out its restaurants on April 3.
