Plastics Recycling Europe (PRE) has launched a new initiative to assess, improve and endorse the recyclability of packaging solutions offered by companies.
PRE said in a May 31 statement that RecyClass has been launched in light of increasing interest and demand for “design for recycling.”
The move follows a European Commission strategy for plastics, announced in January, which urges the plastics industry and its value chain to encourage and ensure a shift in production of plastic packaging, and an EC announcement May 28 that would ban some single-use plastics.
Those moves are part of an increased interest in recyclability becoming a priority aspect in packaging design.
Paolo Glerean chairs the platform. RecyClass features customer service support, which includes answering questions regarding recyclability of packaging. It also includes an official RecyClass Certification and label of packaging products.