Vinyl siding kept its spot atop the exterior cladding installed on newly built single-family homes in 2017 as efforts continue to offer more colors, improve technology and appeal to architects.
Some 27 percent, or 213,000 of the 795,000 houses completed last year, have vinyl siding as the primary exterior wall material, according to highlights of the annual survey of construction released by the U.S. Census Bureau.
Overall, cladding distribution has hardly changed since 2015 and there was no difference at all from 2016 to 2017. New housing again was covered with: vinyl siding at 27 percent, stucco at 24 percent, brick at 22 percent, fiber cement at 20 percent, wood at 5 percent, and other materials (concrete block, stone, aluminum siding) at 2 percent.
Vinyl siding did pick up market share in the Northeast — going from 71 percent to 75 percent in the region with some hot real estate markets — while fiber cement dropped from 8 percent to 6 percent and brick from 10 percent to 5 percent.
Vinyl siding use was also up 1 percent to 22 percent in the South.
However, the gains were offset by lost share in the Midwest, where use of vinyl cladding fell from 60 percent to 56 percent; and, in the West, where stucco dominates with 55 percent of distribution, vinyl siding was down 1 percent to 3 percent.
To appeal to more homebuilders and remodelers, Cary, N.C.-based Ply Gem Industries Inc., the No. 1 manufacturer of vinyl siding, has added five dark hues to its SolarDefense Reflective Technology brand product line, which comes with a no-fade, no-distortion “promise.”
With overall sales of about $2.4 billion in the residential market, Ply Gem has estimated sales of $1.9 billion for its polymer products, keeping it the No. 2 pipe, profile and tubing extruder in North America amid another ownership change.