Traverse City, Mich. — Auto supplier SRG Global Inc. wants to take its high profile chromed plastics to a new area of the car.
The maker of plated front grilles is validating a new, proprietary plastic called ThermoPlate for plated caps on tailpipes, which would allow designers to create a new look for the rear end of cars and trucks.
"This will give harmony to the front and back of the vehicle," President and CEO Dave Prater said during an interview at the Center for Automotive Research's Management Briefing Seminars in Traverse City July 30-Aug. 2. "We're excited about this one. I think it can create a nice new segment for us in our manufacturing plants."
Troy, Mich.-based SRG may not be as well known as other plastics suppliers to the auto industry, but it is a key player across multiple vehicle lines globally. Its specialty of injection molding and plating exterior trim, especially front grilles, emblems and other high-profile parts, is is a niche that other companies are uninterested — or unable — to compete in.
With an estimated $1 billion in injection molding sales in North America in 2017, it was ranked No. 4 in the most recent Plastics News ranking. SRG has 22 facilities, including research sites, in nine countries. In the past six years it has built two plants in Mexico, one in China, expanded a paint line in Spain and updated the technology at its site in Poland.
ThermoPlate caps would give it more opportunities for growth.