Materials maker Nova Chemicals will invest almost $2 million during the next three years to prevent plastic debris from reaching the ocean.
The investment from Calgary, Alberta-based Nova — one of North America's largest polyethylene resin makers — supports Project Stop, a new global initiative to reduce marine plastic pollution, especially in countries with high leakage of plastics into our oceans.
In an Aug. 28 news release, Nova officials said that Southeast Asia has been identified as a major source of marine plastic debris, as economic development and plastics consumption have outpaced the expansion of waste management in the region. Project Stop has chosen Indonesia as a primary focus region.
"We understand the growing concern about marine plastic pollution and agree we must take meaningful action to address this challenge," Nova PE Senior Vice President John Thayer said in the release. The firm's investment "demonstrates our commitment to shaping a world that is even better tomorrow than it is today," he added.
"Plastics are too valuable to be thrown away or left as litter. We're working with Project Stop to find high-impact solutions to prevent plastic pollution in critical locations around the world."
Nova's investment will support the first city partnership in Muncar, an Indonesian coastal fishing community. With minimal waste services in place, many citizens are forced to dump their waste directly into the environment, officials said.