Films maker Treofan Americas is getting a new name following its acquisition by CCL Industries Inc.
Treofan will "immediately transition" to become Innovia Films, and it is rebranding with a new logo.
"The purpose is to unify the new larger company which has a broader global footprint and to align the branding closer to the CCL corporate styling," the company said.
Innovia Films was acquired by Toronto-based CCL in 2017, and Treofan was acquired earlier this year.
"We are very happy with the new design. Working together with the agency they have managed to capture the essence of what Innovia Films does (flexible films) while transitioning the brand closer to CCL's. This achieves the stated objectives and gives the larger films segment the opportunity to harmonize its global identity under a refreshed contemporary brand," said Günther Birkner, president of Innovia Films, in a statement.