Crain Communications Inc. is bringing back PRW, a trade magazine covering the plastics industry in the United Kingdom.
Crain, the parent of Plastics News and sister publication Plastics News Europe, announced the return of PRW at a Sept. 28 industry event in London.
“We have listened to our readers and advertisers from across the plastics industry in U.K. and Ireland," said Brennan Lafferty, group publisher of Crain's Plastics and Rubber group, during the Plastics Industry Awards.
“There is strong demand for a dedicated plastics publication and website that ties in with the successful annual Plastics Industry Awards and PDM exhibition and conference,” Lafferty said.
PRW, which now stands for Plastics & Rubber World, will be a glossy publication rather than a tabloid style publication as it was previously. PRW will initially print six times per year, starting in January. Julian Buckley has been named the publication's new editor.
Buckley has been a journalist and magazine editor for more than 15 years, covering most major areas of industry operation, ranging from research through to purchasing and supply, manufacturing and retail.
PRW will focus on key areas of the plastics and rubber industry, together with news and views from leading business figures. Leading U.K. plastics industry body the British Plastics Federation has confirmed its support for the new publication.
“PRW was a prominent feature of the U.K. plastics scene since the 1960s and was a well-read and respected journal. We valued it as an effective medium for delivering news throughout the plastics industry. The BPF certainly welcomes its return,” said Philip Law, BPF director general.
Supporting the print title with a circulation of 8,000 copies in the U.K. and Ireland will be a series of digital products including a website with daily news updates, exclusive feature articles, a weekly newsletter and regular reader updates and interaction via social media including Twitter, LinkedIn and Facebook.
PRW will feature Crain's own related events including the Plastics Industry Awards and the Plastics Design & Moulding trade show (PDM).