Updated Oct. 3: Rohrer Corp. is dramatically expanding its plastics thermoformed packaging operations through the acquisition of Transparent Container Co. Inc.
It's a deal that adds six manufacturing locations and evens out Rohrer's business between plastic and paper packaging, CEO Steve Wirrig said in an Oct. 3 interview with Plastics News.
Rohrer, which started as a printing company, previously had about 20 percent of its business in plastics with the rest in paper. Now the mix is about 50/50, he said.
“It was always a minority subset of the business. We've been looking hard at different plastics acquisitions to get a better balance in our business between plastic and print. When you look at the competitive set we have in the market, Transparent was No. 1. We ran into them all the time,” Wirrig said.
By combining the assets, the CEO sees an opportunity to grow each portion of the business.
“From an organic standpoint, with the new combination we have a lot of customers, large and small, that we deal with that we were only supplying print or plastic to. We think we've got a lot of great opportunities to add additional value to customers by cross selling one or the other,” he said.
“The key thing it gives us is this additional mass to really go in and really be more creative and innovative in the marketplace,” he said.
Rohrer will have annual sales of about $200 million now, with about half of that coming from plastics.
Transparent Container lists a variety of packaging offerings on its website, including blister, folding cartons, clamshell, displays, stock and hybrid.
That company dates to 1961 when Byron “Bud” Fisher and Ken Barmore purchased half of the assets of Weinman Bros. Inc., a maker of round acetate containers and metal cans. The partners automated production and began operations in Chicago, according to the company's website.
The announcement of the purchase by Rohrer was dated Oct. 1, a significant date in Transparent Container's history.