Here at this ol' blog, there are opportunities to take certain liberties with news that comes out of the packaging world. Go for the quick joke and move on.
But, for this one, we're going to play it straight.
No need to get too high over one company's announcement.
Sure, one could argue it's a wasted opportunity, but that would be tripping. Half-baked really.
No need to create a buzz for this blog to be plastered all over the place.
That wouldn't be dope. Or maybe it would.
Pack Expo, next week in Chicago's McCormick Place, will bring together thousands and thousands of attendees and hundreds and hundreds of exhibitors.
It's a chance for plastic processors to unveil new products, talk about trends and win business.
For Berry Global Group Inc., part of the focus will be on the emerging cannabis packaging market.
Berry's Blue Clover Studios has designed a new line of child-resistant packaging under the Embark name for both cannabis flower and edible products.
Multiple states, for years now, have been moving toward growing acceptance of marijuana use either for medicinal or recreational purposes — or both.
The new Embark packaging offers child-resistant features "that support ease of use for adults while delivering new package options oriented around freshness, convenience and discretion," Berry said in a statement.
"As with all of our user-driven innovation projects, our focus around Embark was to deliver an experience and fulfill unmet needs for the end consumer while delivering on critical performance values for the brand owner," said Scott Fisher, design director at Blue Clover. "We believe these package formats are truly unique in their ability to deliver on those values."
Along with the Embark brand, the company also will showcase stock child-resistant packaging for cannabis products.
The packaging will be part of Berry's N-4712 booth at Pack Expo.