Cooper Standard unit completes Continental's NVH footprint

Certain opportunities are just too perfect to pass up.

Continental AG's Vibration Control business, which produces anti-vibration parts like engine mounts for the automotive industry, has a strong global presence, with 10 manufacturing plants mostly concentrated in Europe. But it needed to enhance its presence in North America.

Cooper Standard Automotive Inc.'s Anti-Vibration Systems business makes similar parts, but its strength is in the U.S. and Canada, with one site in France and two in India through a joint venture.

So when the chance for Conti to acquire the Cooper Standard unit came along, it capitalized. Cooper Standard agreed to sell its unit to Continental for $265.5 million, subject to closing conditions and antitrust approval in the relevant countries.

Continental projects the deal to close sometime in the first half of 2019.

"We are now a real global player in all relevant markets for the automotive business," said Kai Fruehauf, head of Continental's Vibration Control business unit. "We can really serve customers today out of one hand. We can go to our customers and say wherever you want to develop and produce, we are there to support you."

If approved, Vibration Controls will operate 15 facilities: five in Germany; two in France; one in Slovakia; one in Mexico; one in Brazil; one in China; one in Auburn, Ind.; and one in Mitchell, Ontario. It will hold a 50 percent stake in Sujan Cooper, a joint venture in India that operates sites in Pune and Chennai.

The combined business will generate sales of about $737.8 million. Cooper Standard reported about $326.7 million for its AVS unit in 2017. The business employs about 1,000 people globally, and Fruehauf said all will transfer with the business.

"Cooper AVS is a profitable unit and we plan to continue to operate all plants," Fruehauf said. "We're not talking about a restructuring case. We have two business units with a very similar culture. Both are committed to technology and high quality. When you look at the technical competencies, they are also very, very good. We have here a lot of things that fit very well together."

Jeff Edwards, Cooper Standard chairman and CEO, said on a conference call discussing the company's third quarter financials that the firm's strategic vision is to be No. 1 or No. 2 in all product lines. And given the scale of its AVS business in relation to its competitors in the market, Cooper determined that it cannot realistically expect it to grow into a top global player.

With annual revenue of $327 million in 2017, Cooper's AVS business held about a 3 percent share of the $10 billion global market, according to Cooper.

"We believe that this decision will enable this business to grow to its full potential," Edwards said.

"Our AVS unit is a great business with a lot of outstanding people who serve our customers at the highest level. I want to personally thank them for their many significant contributions and wish them well as they transition to the new ownership."

Point to a hole in one of the units, and it's likely the other fills it in.

"There's already a very complementary fit with our product groups," Fruehauf said. "Now we can cover the whole portfolio of cars on the market, from small cars up to the trucks in the U.S."

Cooper Standard's products include conventional and polyurethane strut mounts, spring seats and jounce bumpers; conventional and hydraulic bushings; conventional and hydraulic body and cradle mounts; mass dampers; and dual durometer (bi-compound) bushings, among others.

Continental has similar technology, but the pair serve different platforms. Conti's European customer base is focused more on small, medium and luxury vehicles. Cooper Standard's U.S. customers are strong in trucks, light trucks and sport utility vehicles.

"We have complementary technologies that fit very well together to support new customer trends," Fruehauf said. "We have two very healthy technology companies collaborating on eye level under one roof after the transaction is closed, and together they can add their strengths and further grow to give the customers better solutions worldwide."

Fruehauf added that the business will help Continental address future vehicle technologies, like the emergence of hybrid and electric engines.

Vibration Controls already is providing mounts for electric vehicle auto makers in Europe and China. Fruehauf said hybrids also bring strong opportunities as the combined internal combustion/battery engine is heavier than the solo versions, requiring more efficient engine mounts.

And because engine noise is virtually eliminated in a pure electric vehicle, Fruehauf said the company is seeing a need for its technologies in other areas of the vehicle now that the noise emitted is more noticeable.

"That is why Continental is investing in this business," Fruehauf said. "We see good growth opportunities for the future."

If the deal is approved, Cooper Standard's core product categories will reduce to three: rubber and plastic sealing, fuel and brake lines and fluid transfer hoses. All three generated greater sales than the firm's AVS business.

Its sealing business is the largest at $1.91 billion, or more than half of the company's overall sales for 2017, while its fuel and brake and fluid transfer business generated $757.2 million and $521.6 million, respectively.

Edwards added that the firm has set a goal for 25-30 percent of Cooper Standard's revenue to come from non-automotive applications within the 2023-25 time period. Currently, its Advanced Technology Group accounted for less than 5 percent of the firm's $3.62 billion in consolidated 2017 sales.

"The sale of our AVS business when completed will free up capital and management resources that we can reinvest in our core product lines where we have a greater competitive position and better growth potential," Edwards said. "More importantly, it gives us the opportunity to accelerate the growth of our Advanced Technology Group business."

Cooper Standard already has been quite busy on these fronts, agreeing to three acquisitions this year, two of which will enhance its global fuel and brake business. Most recently, the firm acquired Hutchings Automotive Products, which Edwards said will help solidify its leading market position in our fuel and brake delivery and FTS product lines.

Cooper Standard said Hutchings brings a competitive manufacturing base, expands its product and technology portfolios, and improves its position with some key customers.

In May, the company acquired 80.1 percent of LS Mtron Ltd.'s automotive parts business. The South Korea-based firm produces jounce brake lines and charge air cooling technology, which complements its current fuel and brake delivery systems, and automotive fluid transfer product lines.

"We continue to fill out our product lines and strengthen our global market position within our core businesses, while the sale of non-core assets provides additional capital to fund future strategic expansion," Edwards said.

On the non-automotive side, Cooper Standard agreed to acquire Lauren Manufacturing and Lauren Plastics-two subsidiaries of New Philadelphia, Ohio-based Lauren International Ltd.-for an undisclosed amount in July.

Lauren's manufacturing and plastics businesses produce extruded and molded parts of organic, silicone, thermoplastic and engineered polymer products. The units specialize in sealing solutions for industrial and specialty automotive applications.

In the third quarter, the firm has reached a second licensing agreement with an unidentified "major North American material compounding company with an extensive sales force and customer base" to use its Fortrex technology outside of the automotive industry.

Fortrex is a new lightweight elastomeric material that combines the best attributes of EPDM and thermoplastic vulcanizates, two common materials used in sealing. Edwards said interest from other potential licensees remains strong and he hopes to be able to announce more agreements in the near future.

"We will generate revenue and profit for royalty income based on the licensees' sale of Fortrex products to its customers," Edwards said. "We believe this agreement is further a validation of the value of Fortrex material science and an important step toward our strategic goal to diversify our company."