Skip to main content
Sister Publication Links
  • Sustainable Plastics
  • Rubber News
Subscribe
  • Login
  • Register
  • Subscribe
  • News
    • Processor News
    • Suppliers
    • More News
    • Digital Edition
    • End Markets
    • Special Reports
    • Newsletters
    • Resin pricing news
    • Videos
    • Injection Molding
    • Blow Molding
    • Film & Sheet
    • Pipe/Profile/Tubing
    • Rotomolding
    • Thermoforming
    • Recycling
    • Machinery
    • Materials
    • Molds/Tooling
    • Product news
    • Design
    • Mergers & Acquisitions
    • Sustainability
    • Public Policy
    • Material Insights Videos
    • Numbers that Matter
    • Automotive
    • Packaging
    • Medical
    • Consumer Products
    • Construction
    • CEO Issue
    • Diversity
    • Best Places to Work
      • 2022 winners
    • Processor of the Year
    • Rising Stars
    • Women Breaking the Mold
  • Opinion
    • The Plastics Blog
    • Kickstart
    • One Good Resin
    • BRICS and Plastics
    • All Things Data
    • Viewpoint
    • From Pillar to Post
    • Perspective
    • Mailbag
    • Fake Plastic Trees
  • Shop Floor
    • Blending
    • Compounding
    • Drying
    • Injection Molding
    • Purging
    • Robotics
    • Size Reduction
    • Structural Foam
    • Tooling
    • Training
  • Events
    • Plastics News Events
    • Industry Events
    • Injection Molding & Design Expo
    • Livestreams/Webinars
    • Editorial Livestreams
    • Ask the Expert
    • Plastics News Events Library
    • Processor of the Year submissions
    • Plastics News Executive Forum
    • Injection Molding & Design Expo
    • Plastics News Caps & Closures
    • Women Breaking the Mold Networking Forum
    • Plastics in Automotive
    • Injection Molding & Design Expo
    • Reuters Responsible Business Europe 2022
    • Reifenhäuser Technologies Livestreams
    • Polymer Points Live
    • Numbers that Matter Live
    • Plastics in Politics Live
    • Sustainable Plastics Live
    • Plastics Caps & Closures Library
    • Plastics in Healthcare Library
    • Women Breaking the Mold Networking Forum Library
  • Resin Prices
    • All Resins
    • Commodity TPs
    • High Temp TPs
    • ETPs
    • Thermosets
    • Recycled Plastics
    • Historic Commodity Thermoplastics
    • Historic High Temp Thermoplastics
    • Historic Engineering Thermoplastics
    • Historic Thermosets
    • Historic Recycled Plastics
  • Rankings & Data
    • Injection Molders
    • Blow Molders
    • Film Sheet
    • Thermoformers
    • Pipe Profile Tubing
    • Rotomolders
    • Mold/Toolmakers
    • LSR Processors
    • Recyclers
    • Compounders - List
    • Association - List
    • Plastic Lumber - List
    • All
  • Directory
  • Custom
    • Sponsored Content
    • Conair Sponsored Content
    • KraussMaffei Sponsored Content
    • ENGEL Sponsored Content
    • White Papers
    • Classifieds
    • Place an Ad
    • Sign up for Early Classified
MENU
Breadcrumb
  1. Home
  2. News
November 28, 2018 01:00 AM

Flex Films is an American business story

Jim Johnson
Staff Writer
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Jim Johnson
    Anant Chaturvedi

    Chicago — For both Anant Chaturvedi and Uflex Ltd., America has been a place to grow and make a mark on the world.

    For the man, it has been a way to strike out on his own and move beyond his father's rather large shadow, Chaturvedi said.

    For the company, it has been a way to move closer to customers, create value and go beyond commodity markets.

    Chaturvedi is Indian by birth, but American by choice, having become a U.S. citizen.

    He views the country as a land of opportunity for both himself and his film-making company, which operates as Flex Films (USA) Inc. at a plant in Elizabethtown, Ky.

    For years, the company imported film into the United States, but eventually decided it needed to have a direct presence in this market to ultimately succeed here. Production began in Elizabethtown in 2013.

    "When you are not present in a market, and you are not actively involved to see what the trends are, it becomes very hard for you to guess," Chaturvedi said during an interview at the recent Pack Expo in Chicago.

    "When you have your ear to the ground, you can pivot quickly. You can change your resources around to respond to the market," he said.

    Chaturvedi, himself, found himself pivoting in his career before settling into the family business.

    His experience includes working as a buyer for TJ Maxx as well as time at Accenture and JP Morgan. He even had a stint at entertainment company DreamWorks before he joined Flex Films.

    Uflex, a Noida, India-based company, dates to 1985 and was founded by his father, Ashok Chaturvedi.

    "He has a fantastic story. For me, I have no use competing with that story," the son said.

    "And I don't want to compete with that story. But how do I add value to that story? And I realized the best way to add value is to go out and make it in places where nobody knows you and make your mark."

    And that place is Elizabethtown, where the company employs about 135 workers making film. The younger Chaturvedi also oversees a Flex Films plant in Mexico. The vision, in Kentucky, is to eventually grow to employ about 500 people by bringing in additional lines, he said.

    Uflex also has manufacturing operations in India, Poland, Dubai and Egypt and has just announced plans for a new facility in Hungary.

    Being an Indian-owned company operating in the United States has come with its own set of business challenges.

    "When we started production in the U.S., we had to raise our standard of quality throughout the company. Producing in a competitive and highly demanding market in the U.S. challenges you from that perspective," Chaturvedi said.

    "I would say that we had to overcome the element of a little bit of a social stigma that people have as an Indian company operating in the U.S.," he said. "There's a bit of pricing pressure that people want to buy from you, but they also want you to give them [lower] Asian prices. You have to get over that a bit."

    Flex Film in Kentucky, with higher U.S. costs compared with lower costs in India, has rallied against being commodity driven, where price is a huge factor in customer purchasing decisions. "I'm not commodity focused," he said.

    "We are an American company that's Indian owned," Chaturvedi said. "We operate and live and exist in the American ecosystem."

    The company wants to do things differently, and so does Chaturvedi, who came to the United States after boarding school in Switzerland.

    "One of the big challenges, one of the big things I focus my time on now is to effectively move this company from first generation to second generation," he said.

    RECOMMENDED FOR YOU
    Most resin buyers saw higher prices through the spring
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Plastics News would love to hear from you. Email your letter to Editor at [email protected]

    Most Popular
    1
    One-third of ExxonMobil shareholders back study on virgin plastics risks
    2
    Changes at the top look promising for Plastics Industry Association
    3
    Ford to use 20% recycled, renewable plastics by 2025
    4
    Rehau selling Russian operations as Ukraine invasion continues
    5
    Stellantis replaces North American purchasing chief amid supplier relations woes
    SIGN UP FOR TO RECEIVE THESE EMAILS AND ENEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Get our newsletters

    Staying current is easy with Plastics News delivered straight to your inbox, free of charge.

    Subscribe today

    Subscribe to Plastics News

    Subscribe now
    Connect with Us
    • LinkedIn
    • Facebook
    • Twitter
    • Instagram

    Plastics News covers the business of the global plastics industry. We report news, gather data and deliver timely information that provides our readers with a competitive advantage.

    Contact Us

    1155 Gratiot Avenue
    Detroit MI 48207-2997

    Customer Service:
    877-320-1723

    Resources
    • About
    • Staff
    • Editorial Calendar
    • Media Kit
    • Data Store
    • Digital Edition
    • Custom Content
    • People
    • Contact
    • Careers
    • Sitemap
    Related Crain Publications
    • Sustainable Plastics
    • Rubber News
    • Urethanes Technology
    • European Rubber Journal
    • Tire Business
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • Processor News
        • Injection Molding
        • Blow Molding
        • Film & Sheet
        • Pipe/Profile/Tubing
        • Rotomolding
        • Thermoforming
        • Recycling
      • Suppliers
        • Machinery
        • Materials
        • Molds/Tooling
        • Product news
        • Design
      • More News
        • Mergers & Acquisitions
        • Sustainability
        • Public Policy
        • Material Insights Videos
        • Numbers that Matter
      • Digital Edition
      • End Markets
        • Automotive
        • Packaging
        • Medical
        • Consumer Products
        • Construction
      • Special Reports
        • CEO Issue
        • Diversity
        • Best Places to Work
          • 2022 winners
        • Processor of the Year
        • Rising Stars
        • Women Breaking the Mold
      • Newsletters
      • Resin pricing news
      • Videos
    • Opinion
      • The Plastics Blog
      • Kickstart
      • One Good Resin
      • BRICS and Plastics
      • All Things Data
      • Viewpoint
      • From Pillar to Post
      • Perspective
      • Mailbag
      • Fake Plastic Trees
    • Shop Floor
      • Blending
      • Compounding
      • Drying
      • Injection Molding
      • Purging
      • Robotics
      • Size Reduction
      • Structural Foam
      • Tooling
      • Training
    • Events
      • Plastics News Events
        • Plastics News Executive Forum
        • Injection Molding & Design Expo
        • Plastics News Caps & Closures
        • Women Breaking the Mold Networking Forum
        • Plastics in Automotive
      • Industry Events
        • Injection Molding & Design Expo
      • Injection Molding & Design Expo
      • Livestreams/Webinars
        • Reuters Responsible Business Europe 2022
        • Reifenhäuser Technologies Livestreams
      • Editorial Livestreams
        • Polymer Points Live
        • Numbers that Matter Live
        • Plastics in Politics Live
        • Sustainable Plastics Live
      • Ask the Expert
      • Plastics News Events Library
        • Plastics Caps & Closures Library
        • Plastics in Healthcare Library
        • Women Breaking the Mold Networking Forum Library
      • Processor of the Year submissions
    • Resin Prices
      • All Resins
      • Commodity TPs
        • Historic Commodity Thermoplastics
      • High Temp TPs
        • Historic High Temp Thermoplastics
      • ETPs
        • Historic Engineering Thermoplastics
      • Thermosets
        • Historic Thermosets
      • Recycled Plastics
        • Historic Recycled Plastics
    • Rankings & Data
      • Injection Molders
      • Blow Molders
      • Film Sheet
      • Thermoformers
      • Pipe Profile Tubing
      • Rotomolders
      • Mold/Toolmakers
      • LSR Processors
      • Recyclers
      • Compounders - List
      • Association - List
      • Plastic Lumber - List
      • All
    • Directory
    • Custom
      • Sponsored Content
      • Conair Sponsored Content
      • KraussMaffei Sponsored Content
      • ENGEL Sponsored Content
      • White Papers
      • Classifieds
        • Place an Ad
        • Sign up for Early Classified