Consumer goods giant Unilever plc plans to develop and pilot a plastic-free laundry tablet as part of its bid to “rethink plastics.”
The manufacturer of leading household brands said it would invest 100,000 pounds sterling in the new crowd-sourced innovation to replace single-use sachets of laundry powder.
The idea was one of 10 new solutions which emerged from Unilever's “rethink plastic” hackathon on Nov. 28, a one-day event that brought together Unilever teams with designers, innovators, venture capital and packaging experts.
The tablets are particularly designed to replace single-use laundry sachets used to provide an affordable solution for low-income consumers in developing markets.
Unilever laundry products are offered in the shape of pods, loose powder or liquid in developed countries.